Riyadh · Hospitality brand & marketing
Mohamed Morsy
I lead brand and marketing for hotels in Saudi Arabia — keeping global brand standards intact while making every property feel unmistakably local, in Arabic and English.
Now: Brand Manager, Amsa Hospitality · Before: Marriott International
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- 26
- doors
- 743
- pieces of real work
- 36
- films
- 4
- roles
Selected highlights · from the CV
+161.9% LinkedIn impressionsGrew Amsa Hospitality’s organic LinkedIn presence (20 Jun–19 Jul 2026)Amsa Hospitality — headquartersSee the work 
722 Sign units33 sign types and 142 Braille room plaques (approved, R11)The Palm Qassim, Handwritten CollectionSee the work 
16 Hotel pagesBuilt and launched amsahospitality.com in WordPress (Jul 2026)amsahospitality.comSee the work 
3 Brand booksAuthored three brand books for hotels joining Unscripted by HyattGardino Hotel RiyadhSee the work 
65 Slide growth planWrote the 65-slide 360° commercial growth plan for Mercure Hotel Khamis Mushait (Aug 2026–Jul 2027), adopted by the hotelMercure Hotel Khamis MushaitSee the work 
461 Collateral itemsPlanned and tracked a 461-item pre-opening collateral programme across four luxury Marriott properties on Sindalah Island, NEOMSindalah Island — pre-opening & Red Sea WeekSee the work
Mar 2026 – now · 7 mos
Amsa Hospitality
Brand Manager — Riyadh · hotel management & operating company
Brand strategy, identity governance and marketing execution across Amsa Hospitality, Amsa Academy and a portfolio of operating, pre-opening and conversion hotels. Direct liaison with Hyatt, Radisson and Accor brand teams; supervising hotel marketing output.
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Corporate brand · Advertising
One voice for owners, media and talent
Amsa Hospitality — headquarters
39,752 organic LinkedIn impressions, 20 Jun – 19 Jul 2026 (+161.9%)
88 pieces
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Learning brand · Onboarding
Great hospitality starts with people
Amsa Academy
4 onboarding languages — Arabic, English, Urdu, Bangla
43 pieces
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Website · Bilingual content
amsahospitality.com
amsahospitality.com
16 hotel pages — 8 English, 8 Arabic
9 pieces
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Brand identity · Brand book
Two readings. One signature.
Gardino Hotel Riyadh
45 page brand book
17 pieces
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Brand identity · Brand book
An individual address in Al Sahafah
Vittori Garden Hotel Riyadh
43 page brand book
14 pieces
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Brand identity · Brand book
Sculpted Contours — طبقات منحوتة
Vittori Suites Riyadh
60 page brand book
11 pieces
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Signage & wayfinding · Guest collateral
From the front sign to the welcome drink
The Palm Qassim, Handwritten Collection
722 scheduled sign units
43 pieces
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Commercial plan · Sales
A growth plan, then the work to deliver it
Mercure Hotel Khamis Mushait
65 slide commercial growth plan
25 pieces
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Seasonal campaigns · Romance packages
Eid, Arafah, honeymoons — and a hotel overview
Radisson Hotel Madinah
165 rooms and suites
17 pieces
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Sales overview · Events
Arrive. Settle in.
Radisson Hotel Riyadh Airport
471 rooms, suites and villas
13 pieces
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Pre-opening identity · 3D reconstruction
Walking a destination before it opens
AMSA VUE — a member of Radisson Individuals
49 page hotel overview
37 pieces
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Campaign system · Brand film
Saudi National Day 2026 — one campaign, every hotel
Saudi National Day 2026 — Amsa portfolio
45 s Full HD film
9 pieces
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Film direction · Script
Directed frame by frame
The studio — films
45 s National Day 2026 film, 1080p
4 pieces
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Partnerships · Ceremonies
The portfolio grows
Partnerships & signings
7 ceremonies and partner events in 2026
18 pieces
Jun 2025 – Mar 2026 · 9 mos
Marriott International — Riyadh cluster
Cluster Creative Manager — Riyadh · 5 hotels
End-to-end creative and marketing for cluster-wide campaigns — Ramadan and Saudi National Day — plus pitch decks, on-property photo and video direction, and localisation of global Marriott campaigns.
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Restaurant relaunch · Campaigns
Relaunching a hotel restaurant — and a year of campaigns
Riyadh Marriott Hotel — Cucina & more
3.77M views in the launch campaign (campaign report)
61 pieces
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Restaurant opening · Outlets
Nomas Najd opens — and a hotel full of stories
Marriott Riyadh Diplomatic Quarter — Nomas Najd
56 s opening film
53 pieces
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Ramadan sub-brand · Sports bar
“This Ramadan, let’s meet at Sahraya”
Courtyard by Marriott Riyadh Diplomatic Quarter
7.68 m banner
19 pieces
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Property booklet · Photography
The first Marriott Executive Apartments in Saudi Arabia
Marriott Executive Apartments Riyadh Convention Center
14 page bilingual booklet
11 pieces
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Property booklet
Apartments in the Diplomatic Quarter
Riyadh Diplomatic Quarter – Marriott Executive Apartments
140 furnished apartments
4 pieces
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Cluster presentations · Editorial
Five hotels, one creative desk
Riyadh Marriott cluster — five hotels
5 hotels
13 pieces
Sep 2023 – May 2025 · 1 yr 8 mos
Marriott International — Sindalah Island
Cluster Graphic Designer · Pre-Opening — Sindalah Island, NEOM · 4 hotels
Pre-opening brand and visual planning for four luxury properties — The Luxury Collection, The Luxury Collection All-Suites, Autograph Collection and Apartments by Marriott Bonvoy — including the collateral critical path and destination-launch assets.
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Venue menus · In-house collateral
Menus that opened for Red Sea Week
The Syanne, a Luxury Collection Resort
70 keys (island masterplan)
41 pieces
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In-house collateral · Factsheet
Elevated Transformation
Oraya, Sindalah, Autograph Collection
66 keys — 50 rooms, 16 villas
34 pieces
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In-house collateral · Factsheet
Abundant Enchantment
Coramar, a Luxury Collection All-Suites Hotel
115 suites (draft factsheet)
27 pieces
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In-house collateral · Factsheet
Float above the colour below
Seratoro Sindalah, Apartments by Marriott Bonvoy
218 apartments
28 pieces
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Pre-opening · Events
Four luxury openings, one island
Sindalah Island — pre-opening & Red Sea Week
461 planned collateral items
105 pieces
Jan 2021 – Sep 2023 · 2 yrs 8 mos
Marriott International — Riyadh Marriott Hotel
Cluster Graphic Designer & Photographer, Marketing Executive — Riyadh · 5-hotel cluster
Marketing, content, design and photography across the five-property Riyadh cluster: campaigns for rooms, F&B and events, social channels and calendars, budgets, and competitor analysis.
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